Health and Wellness Transformation: The Journey of Justin Sparks

Hello everyone and Happy Motivational Monday! Our company is one that strives for a good balance of work and play and truly supports being active inside and outside of work. As we mentioned last week, we’ve had quite a few staff members decide for their own personal reasons to take this all a step further and really commit to being fit. They’ve gone on very successful health and wellness body transformation journeys and it started to have the rest of us asking, “How did you do it?”

So last Monday on our blog, we decided to kick off something new. We featured our very first body transformation story, that of VoIP Innovations Lead Engineer Tim Linn, and we’re continuing this week with another.

Let’s check out our second health and wellness transformation story and introduce you to GlobalPOPs and VoIP Innovations Network Operations Technician, Justin Sparks!

Before and After Weight Loss Picture Justin Sparks

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Health and Wellness Transformation: The Journey of Tim Linn

Around here, we believe that healthy employees equal happy employees. Striving for a good balance of work hard and play hard, we have many active company-wide sporting events throughout the year and have a Wellness Committee that is tasked with helping our employees organize health and wellness challenges to keep us on point. We even encourage daily active moments throughout the day whether that be playing ping pong, shuffle board, doing pull-ups or taking a stroll around the block during the Tend to You at 10 and 2 breaks.

But some of our lovely team members have gone above and beyond our company culture of being healthy, fit, and active. On their own, with sweat, determination and dogged will power, they’ve managed to go down that sometimes bumpy road of a body transformation by putting in the work, succeeding, and living to tell the tale!

Seeing as though we’ve had so many members of our staff who have been successful losing weight, maintaining it, and learning to live a healthy lifestyle, it was time to have them share the wealth. Because as any of us who have tried to lose weight before (and not succeeded) want to know, HOW DID YOU DO IT? Over the next couple of weeks, we’ll share the stories of a few of these fabulous people so you can be inspired, learn great tips, and maybe one day pay it forward with your own story of inspiration!

Our first health and wellness transformation story is that of Tim Linn, Lead Engineer for VoIP Innovations, one of our portfolio companies.

Body transformation

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Risky Business: When To Take Risks and When To Pass

From a young age, we’re taught that we should avoid risky behavior. The outcome could be less than stellar, or worse than that, adversely affect us for the rest of our lives. One bad risk taken and that’s the end. But are all risks bad? Is there a way to know when the risks we take could lead us to a better situation than our present one in our personal and business lives? After listening to Rebecca Harris, the Director of the Center for Women Entrepreneurship at Chatham University, speak on the topic of risky business, when to take risks and when to pass, we are closer to figuring it out.

ACG Women's New Year's Party Luncheon & Bad Gift Swap

Last Thursday afternoon, our Human Resources Manager, Sharon A. Kolesar, and I, our Communications Specialist, Cherie Steffen, attended the Association for Corporate Growth Women’s New Year’s Party Luncheon & Bad Gift Swap at the Fairmont Hotel in Downtown Pittsburgh. Braving the weather was the first risk taking of the afternoon, as an ice storm was upon us. We arrived safely though, making our way through the gorgeous hotel to an event room full of dedicated businesswomen from many different professional backgrounds.

Association for Corporate Growth members

The only part of the afternoon that the Association for Corporate Growth planned for us that did not involve any risk taking whatsoever was eating the delicious lunch. From the tortilla soup appetizer to the healthy and colorful buffet, to the almost-too-pretty-to-eat desserts, the Fairmont Hotel prepared an amazing arrangement of food to keep us happily full as we began to listen to our emcee and guest speaker, Ms. Harris.

Tortilla soup
seafood and vegetablesDessert Table
Possessing quite an exciting and humorous way of communicating with her audience, Ms. Harris began by telling us we have to be more comfortable with taking risks. That was something we needed to hear right away. Somehow coming from a woman who has taken many professional risks and still lived to tell the tales, it was genuine and not just an easy command. She went on to give us the “why” behind it.

Rebecca Harris Chatham University

Her speech centered around four themes:

♦ How to recognize good risk-taking opportunities (know your field; know the trends)
♦ Knowing when to get in; when to get out
♦ How to calculate your own risk-taking comfort level
♦ How to balance the right amount of risk to maximize your business potential

Ms. Harris also threw in these to-the-point, messages that hit home as well:

♦ Red flag risk raisers! These risks are outside your core competency area and you worry about the details later. Bad idea!
♦ Admitting what you don’t know is really important.
♦ We identify ourselves with our successes and our failures.
♦ Take the risks. Your results may be very different from what you expected.

By time she was finished speaking I feel like I had nodded so much I could easily be mistaken for a bobble head; she was on point with everything. You know, the types of things you either know in the back of your head but you somehow choose to ignore either due to fear or stubbornness? Those things. Also, there were so many one-liners that left me saying, “She nailed it!” that I had enough witty Facebook statuses and Tweets to last a week.

Bad Gift Swap
20150129_ACGWomensLuncheon_sharon opening her gift

After Ms. Harris finished speaking, we continued with the other risk taking themed portion of the afternoon: selecting our gifts from the Bad Gift Swap. Think of it as one of those White Elephant Gift Exchanges.

With this, we also learned not to judge anything by its pretty wrapping–another great motto for business. There were some doozies in there for sure!

The worst gift of all was decided by vote–a faux fur table runner. The gift we brought to throw into the mix, a hideous 1970s-esque yarn picture of a city scape, ended up coming in second place! Not too shabby. And surely if someone recycles that gift and brings it back next year, not too much risk would be involved; she should win hands down. It was awful.

Ugly gifts

We’ll leave you with our two favorite quotes of the afternoon from Ms. Harris: “Don’t overanalyze. Just cut that out right now.” and “Really, let’s just go for it.” Two amazingly simple and powerful pieces of advice that after her already moving speech, left us ready to get out there and capitalize on our personal and business potential.

ABG Capital Granted the Wishes of Four Make-A-Wish Kids!

As a company, we at ABG always strive to give back. One way we serve our community is through the Make-A-Wish Foundation, as it’s our primary philanthropic organization. It’s always great to get those warm and fuzzy feelings, especially this frigid time of year, but knowing that we did something for others by giving is a feeling like none other. Specifically knowing that we made children happy and that ABG Capital granted the wishes of four Make-A-Wish kids is beyond words. But this being a blog post and all, words we must have!

Let’s back up. Do you really know what Make-A-Wish is? Most people have heard of Make-A-Wish, but in case you’re not familiar with exactly what the organization is or does, we’ll tell you. The Make-A-Wish Foundation of Greater Pennsylvania and West Virginia is a non-profit organization that grants wishes to children, aged 2 1/2 to 18, who have life-threatening medical conditions. Currently, this local chapter is one of the most active in the country, having granted more than 13,600 wishes. But at any given time, between 550 and 650 wishes are waiting to be fulfilled. That’s a lot of special children who need your help!

We’re thrilled to announce that through various fundraising activities, the generous donations of our employees, and ABG Capital matching what we raised, we were able to collect $15,600! One hundred percent of this donation was enough to grant the wishes of four Allegheny County children: Alyssa, Japhet, Matthew, and Zachary. Follow along to read a little bit more about each child and his or her granted wish!

ALYSSA
ABG Make A Wish Kid gets a playground in her backyardSweet 6-year-old Alyssa loves to don her cowgirl hat and dance to country music. That’s a Western PA girl after our own heart! She also enjoys Candyland, Despicable Me, snacking on strawberries and playing softball. In general, any activity that will take her outside puts a smile on her face. With that notion in mind, it’s easy to see why Alyssa’s wish was to have her own playground in her back yard. Made of bright blues, greens, purples and reds, her dream playground included slides, swings, monkey bars and more—everything she could want. Alyssa loves her playground and wants to play on it no matter the weather; even in the snow!

JAPHET
ABG Make A Wish Kid goes to Walt Disney WorldSporty Japhet, the 12-year-old, football lover, can’t get enough of the New York Jets or his favorite player Santonio Holmes. But instead of any sort of dreams of going to a JETS game or the even the Super Bowl, Japhet wanted to do what the teams do when they win the big game—go to Disney World!! The warm weather and palm trees were a beautiful sight to rest his eyes upon and a definite change of pace from Western PA! While at Disney, Japhet and his family stayed at the Give Kids the World Village, a huge resort for children like him. Japhet also experienced the Castle of Miracles, the Royal Spa, the Gingerbread House Restaurant, and especially his favorite ride, the Pirates of the Caribbean!

MATTHEW
ABG Make A Wish Kid gets a computer and video game shopping spreeTechie 10-year-old Matthew loves video games with Minecraft being his favorite of all. When not playing with his dog Pumpkin or watching the Steelers or Penguins, he will mostly be found in front of a computer. Obviously, this led Matthew to wish for an electronics shopping spree! A black limousine showed up at his house on shopping spree morning to pick him and his family up. This was Matthew’s first time riding in a limo so that excitement kicked off the morning. Running through store shouting, “This is the best day ever!” as he was selecting his computer, tablets and games, this experience made him forget all about his illness for a little while!

ZACHARY
ABG Make A Wish Kid goes to Bahamas, AtlantisAdventurous Zachary enjoys taking trips to the aquarium and has a special love for fish, his favorite animal! So it was only natural that his love of all things aquatic in nature led him to wishing for a trip to Atlantis in Nassau, Bahamas to snorkel The Ruins! Zachary and his family spent some quality time on the giant water slides, looking at the shark tanks and the dolphins, and climbing rock walls. Snorkeling the Ruins was the climax of the trip—he ventured down to the sunken ruins and the artifacts of Atlantis and snorkeled alongside sharks, stingrays and tropical fish making memories to last a lifetime.

Now you know all about our Make-A-Wish kids and are probably feeling warm and fuzzy, too! Again, we’re happy to have been a part of making their wishes come true. We thank the Make-A-Wish Foundation of Greater Pennsylvania and West Virginia for helping to make it all possible and definitely encourage others to pay it forward and contribute. There are still so many sweet children out there waiting for a wish come true!

ABG Capital Donates to Make A Wish Pittsburgh

Selling Skills Assessment Tools Help Business Development

In the realm of business, there are times when things simply don’t add up. You have all the ingredients for success, but you can’t quite figure out the recipe. Great salespeople? Check. Awesome products? Got it. Competitive pricing. Yup, you have that too. Why, then, do your sales figures fail to reflect the fact that you’ve got all the right stuff?

Thanks to selling skills assessment tools, you can pinpoint exactly where your company is falling short.

“I wish that finding a solution was as easy as pressing my pants.”

If you’re tired of looking for answers and coming up with a big fat zero, there is good news. Thanks to selling skills assessment tools, you can pinpoint exactly where your company is falling short. Finally, you will have some answers.

What is a “selling skills assessment tool?”

It’s hard to be completely objective when evaluating your team. Thankfully, as “Understanding the SSAT as an Effective Sales Tool” states, these tools are designed to “provide an objective look at your peoples’ strengths, their skills, and specific areas that need improvement, providing you with a detailed, accurate quantification of the selling abilities across your organization.” Armed with the valuable information gleaned from this process, you will be better able to make the changes needed to equip your company for success.

Objectivity

Let’s further examine objectivity. You likely try to be objective, but it is impossible for any human to be completely devoid of personal preferences–and these preferences will, naturally, make you prefer some people to others. “5 Things to Know About Employee Assessments” warns that we all have subconscious preferences and attitudes towards different types of people. Assessments, however, simply look at the cold, hard facts and yield an accurate picture of each individual based solely on their ability to do the job.

Job-focused

Sure, Ethel is a great people person. And, yes, her customers do love her. The only trouble is that she can’t seem to close the deal. A subjective human may be so blinded by her incredible interpersonal skills and her positive customer comments that they fail to identify her shortcomings as a sales person. An assessment, however, would spot her weakness right away. Why?

According to “The Four Best Benefits of Using Pre-Employment Assessments“, “well-designed assessment are tied to key competencies required for the job” enabling you to better predict success on the job. They can also be used to identify the ideal position for Ethel and her highly coveted social smarts.

Company Culture

By identifying your sales force’s strengths and weaknesses, you will be better able to nurture the desired traits and begin correcting areas that are problematic. And, in doing this, you will be able to work towards fostering a new company culture–one that leads to success.

One such tool, the Organizational Culture Assessment Instrument, OCAI, provides employers with “a picture of how your organization operates and the values that characterize it.” If your organization’s values are incongruent with success, you will be made aware and provided with the opportunity to correct it.

Even if you possess all of the ingredients for success, selling skills assessment tools will enable you to pinpoint where your recipe is going wrong. And, if you’re missing a key ingredient or two, you will find that out as well.

How have selling skills assessment tools such as SSAT helped your business?

Kimberley Laws is a freelance writer and avid blogger who hasn’t ironed a piece of clothing in years. She can be reached at kimberleylaws.com.

4 Tried And True Sources For Developing A New Customer Base

A business that’s stagnant and lacking growth is a business that is on the road to extinction. Like a shark, a business must keep making progress, keep moving, or else perish. That’s why, if you are in charge of a business, you need to come up with new ways to expand that customer base.

Here are four good, reliable methods for developing new business. When you’re done with them, check out even more resources in “Help! I Need To Develop New Business- Now What?”

There's many exciting ways of getting new customers, including social media

There are many exciting ways of getting a new customer base, including social media (Photo Credit: ganderssen1)

Word Of Mouth

Nothing engenders trust and confidence than a recommendation from a known, reliable source. It’s one thing for you to tell a prospective customer that you provide the best services in your field; it’s another for a happy customer base to sing your praises for you. The latter is far more believable. Not convinced? Check out the popularity of sites like AngiesList.com.

Bear in mind, word of mouth also covers B2B referrals, which you can get from within the companies that you service. In fact, a referral from the department of a given company could open another sales door in a different department within the same organization.

Co-Marketing And Cross Promotions

Say for instance you have your own website-hosting business, but you want to expand your clientele. Furthermore, let’s say you know of a website-design business that’s looking for more work as well. Your companies are not in direct competition, but rather provide services that complement each other.

This kind of symbiotic relationship can benefit both companies and increase their respective exposure. Not to mention that it’s always good to expand your network of business connections as a general rule!

Get Out There!

In order to get a bigger customer base, you need to initiate contact with more people, and what’s more effective than being right there in front of them, speaking, showing the prospective customers a real flesh and blood human being who knows what they’re talking about? Consider being a speaker at a convention, trade show, or other related industry event. The personal touch gives people a face to attach to a name, opens up the possibility of a productive relationship with potential customers, and most importantly, shows people that you know your stuff. A business’ representative who demonstrates competence and knowledge creates trust and confidence in an otherwise reluctant customer.

Social Media

This one’s inevitable. It seems you can’t hope to do anything today, or stand out in any way, unless you turn to social media. So, if you can’t beat them, join them! For instance, consider using Twitter in order to promote your company’s services, products, events, and sales. Just make sure to incorporate hashtags so that customers can easily find your topic.

Furthermore, you can track buying signals on Twitter, looking for users by entering search terms that mesh with your company’s products and services. Harkening back to our previous example, you can enter the term “web hosting” in a search, or look for #webhosting.

There are more ways out there to choose from; this is just scratching the surface. Check out more ideas on business development in “Develop Your Business Using Customer Development”, for example. But whatever methods you decide on, you need to make sure that your business is not only perpetually growing, but is staying ahead of the pack. Good luck!

Byline: John Terra has been a freelance writer since 1985. He’s learned that self-promotion is the key to success, though he’s still resistant to Twitter.

 

 

Starting Up a Group Health Plan

Your talented troupe of employees are your business’s number one asset. They are the key to your excellence in customer service, your ability to do the job right the first time, and to ensuring your company’s growth. They are the main ingredient in your recipe for success. And you want to keep them happy within your ranks.

A great way to ensure that your energetic employees maintain their enthusiasm for the job is to give them a reason to jump for joy. And this could be group health insurance.

Starting Up a Group Health Plan

But before you make any leap-inspiring announcements, you will need to examine this option more closely.

Consider the Pros

There are obvious–and not so obvious–benefits to offering a group health plan under the new rules introduced by Obamacare.

    • Tax Benefits. Expenses associated with health insurance are completely tax-deductible on both your state and federal returns. Plus, employers with twenty-five or less employees who earn an average of less than $50,000 per annum may be eligible for a 50% tax credit, providing that they pay at least half of their employees’ premium expenses.
    • Employee Retention. Any endeavor that results in holding on to valuable employees offers a financial return including money saved in searching for, hiring, and training new people. Benefits also elevate the morale of your team which translates into increased productivity and less absences. Plus, you will be in a better position to attract the cream of the crop for future hires. In fact, “Reasons to Purchase Group Insurance” reports that a survey of small business owners showed that offering a group health insurance plan decreased turnover by 78%, aided employee recruitment by 75%, and increased productivity by 64%.

Consider the Cons

While the benefits are impressive, it is important to also weigh the downside of group health.

    • Administration. On top of the costs of the plan, itself, you will also need to factor in the expenses related to the introduction and continuous administration of the policy.
    • Potential for Mass Exodus. Since the introduction of Obamacare, some businesses have seen some employees–particularly those with lower incomes–opt out of their group plans and choose, instead, to obtain their own individual plans at lower premiums. According to “Affordable Care Act Creates Tough Healthcare Choices for Small Businesses,” “from the employees’ perspective the Marketplace may provide a better deal because of the mandatory coverage and benefits which the plans must provide, and the tax credits employees may receive.”

Consider the Types of Plans

    • Size. One of the first things you need to determine is what type of plan you require. A Small Business Plan varies according to state, but this definition usually applies to companies with two to fifty employees. A mid-sized plan has fifty to one hundred workers, while a large group plan involves over one hundred people.
    • Provider. If you currently have a group plan in place, you may wish to stay with your provider. You can also peruse the offerings of other private insurers. But you can now engage in one-stop comparison shopping on SHOP, the Small Business Health Options Program. Yes, this handy website not only lets you find the best policy to meet your needs, but it also enables you to calculate the amount of any subsidies or tax credits you qualify for.
    • Cost. The type of policy you opt for will also depend on how much you want to pay. Typically, insurance companies employ one of three methods to calculate premium costs. “Group Insurance Health FAQ” explains the medical underwriting, the adjusted community rating, and the rating bands methods in detail.

In your quest to keep your grade A group of employees intact, you may wish to opt for a group health plan. It may be exactly what your team needs to keep them happy and jumping for joy.

Does your small business offer a group health plan? Why or why not?

Kimberley Laws is a freelance writer and avid blogger. You can follow her at The Embiggens Project and Searching for Barry Weiss.

Image courtesy of Thinkstock.com.

Are We Drowning in Big Data?

There is an axiom out there that says “Anything worth doing is worth overdoing”. There’s another saying that advises us that “Too much of a good thing isn’t good for you.” Both of them could be used in reference to Big Data. But whatever cliché, saying, axiom, or pithy phrase you use, thing may just be getting to the point of where people are beginning to get fed up with Big Data.

We live in a society where the next big thing is pushed into our faces 24/7, hyped to ludicrous levels and more overexposed than a nude sunbather standing in Times Square, until we eventually get sick of it and start actually disliking the subject in question. Is this where we’re headed with Big Data? Here are some reasons why we may be doing just that.

Are we Drowning in Big Data?There’s Too Much Information

Informed decisions are the best kinds of decisions to make. So, obviously, you need information. But there’s such a thing as having TOO much information. If you’re asked to choose one of three paths, you can probably make a choice in a reasonable amount of time. Ah, but what if you now have THIRTY paths to choose from?

The problem with Big Data is that the sheer volume of data can result in gridlock when it comes to making goals for your business. After all, you want to take data into account when making decisions and goals, but even when it’s distilled into digestible pieces, which pieces do you base your company’s direction on? Your business could stall thanks to Big Data information overload.

Expectations Versus Reality

Although Big Data has been around for years, the term has taken a stronger, more profound meaning thanks to the Internet age and all the innovations it’s brought with it. Many people have been swept off their feet at the prospect of having reams of data stored in the cloud, ready with demographics, sales figures, search histories, and other information, all to be used to fashion a can’t miss business strategy.

And yes, that can happen. But the sheer amount of information, the resources and personnel needed for a business to adequately take advantage of Big Data, the steps (in other words, time) it takes to make the information useful, can really offset whatever benefits gleaned from using Big Data in the first place.

All of a sudden, there’s cold water thrown on those nice expectations that Big Data will be the miracle pill to ensure financial success.

Privacy Concerns Backlash

Funny thing about data that covers demographics, user search histories, sites visited, shopping habits, et al; it requires storing all of this information about everyday people and what they do, in order to put in a useable form. Eventually, you get people wondering just how much of their lives are being monitored and the results stored, collated, distilled, and sent to companies. Suddenly, privacy becomes a thing.

And not only is privacy a concern, but so is security. Just go online and type the words “data breach” or “hacked data” in a search engine, and read the news stories about companies whose data has been compromised by hackers. Consumers and regulators alike will certainly bring scrutiny and pressure on companies using Big Data.

Small Data? Seriously?

Yes, now Small Data is a thing. And it may just end up challenging Big Data. Small Data organizes and packages information that is timely and useful and hooks people up with the information. It’s meant to be easily accessed, easily understood, and able to be acted upon in everyday roles.

You can always tell when a concept has grown out of control when a new concept arises that is in direct opposition to it. So now we have Small Data as an alternative to the ever-present Big Data.

It’s not as if Big Data is in danger of vanishing anytime soon. There’s still a lot of love for it out there, and it certainly can be used to improve the customer’s experience. A lot of people really do enjoy drinking from the fire hose. The only problem is, if that fire hose is allowed to just keep gushing water, the levels will rise, and you can drown.

Byline: John Terra has been a freelance writer since 1985. He prefers not to drink from fire hoses, figuratively or literally.

How To Prepare Your Business For Disaster And Recovery

When a disaster hits, the most important thing at the time is getting through it safely. Once the disaster blows over (either figuratively or literally!), then the biggest priority is making sure everyone’s okay, followed by assessing the damage. But once it’s clear that everyone made it through the crisis and you have a good idea of just how much damage has been done, there comes a crucial step that will determine just how fast and how completely you’ll bounce back, and that’s implementing what recovery measures you have in place.

Insurance isn’t enough, by the way. Sure, it will cover property damage to one extent or another, depending on the policy, but no plan will cover your loss of valuable data, or all of those customers who wander off because your company can’t fulfill their needs. Besides, have you ever had to sit around waiting for a claim to be paid? You need a plan, and you need it now.

How To Prepare Your Business For Disaster And Recovery

Create a disaster recovery plan, write it down, share it with your co-workers, and hope you never have to use it.

It’s easy, when the sun is out and life is going well, to think that a disaster will happen to someone else, not to your business, your property, or yourself personally. But things can turn on a dime, and that feeling that all’s right with the world can vanish just as fast it as came. That’s why it’s prudent to be prepared for disaster recovery before you actually need it. Here’s how you can put together a contingency that hopefully you’ll never need to use!

Come Up With A Plan, Define Its Parameters

Gather together appropriate representatives and managers from all of your company’s critical departments: management, IT, security, building management, records, whatever else, and outline what elements of your business are the most vulnerable and consequently require the most protection.

The plan needs to be documented and shared with everyone involved, so that there’s no weak link or personnel out of the loop. Everyone needs to be on board and kept up to date, including contact information, and designated areas of responsibility when trouble hits. This means training employees on what their specific roles are in the event of a disaster.

Backup, Backup, Backup!

Did we happen to mention that you should have backups of all of your data? Your hardware can be replaced; your building can be repaired, but if you lose all of that precious company data, financial figures, customer accounts, contacts, personnel files, then your business is crippled. Recovery back to the point you were at before the disaster will be difficult if not impossible.

You need to follow the Backup Rule of Three. Make three copies of data that you deem important (and feel free to be generous in your definition of important!); use two different formats (e.g. flash drive and hard disk), and have one offsite backup. After all, if your building burned down, it wouldn’t matter if you had your data stored on two different media if both were located within that pile of ashes that used to be your business.

This is why it’s absolutely crucial that one copy of your data be located off-site. Maybe it’s cloud backup storage (BackBox, SkyDrive, or DropBox, for instance), or maybe it’s physically stored elsewhere. Whatever your choice, don’t put all of your data in one vulnerable basket that could be washed away by a sudden flash flood, or blown away by a tornado.

Recovery Protocol

The advantage of cloud-based backup is that it’s easily accessible, making recovery simpler. As long as you have access to hardware, you can bring back the data in no time. But whichever medium you use, the final thing to take into consideration is implementing the plan as fast as possible and resume normal business operations. This means deciding what order things will be restored; setting priorities and acting on them.

Recovery need not be limited to abstract things like data. It’s also wise to have an idea of how the physical location will be made usable again, and that includes mundane things like clean up, salvage, and restoration of utilities.

One More Time: Plan!

No doubt you’ve heard the cliché about people who didn’t succeed didn’t plan to fail, they failed to plan. That cliché holds a lot of truth, especially in the area of disaster recovery. So, create a plan based on input from your departments, train people in the plan, back up your data to multiple locations, and implement the plan based on a pre-set priority.

You may not be able to control the weather, seismic faults, or which way a wildfire goes, but you sure can take control of your own recovery.

Byline: John Terra has been a freelance writer since 1985. He’s a devout believer in the multiple media backup idea, and always carries a flash drive with him.

How Online Marketing Tools Can Drive Web Engagement, Leads and Sales

Your marketing team, without a doubt, is a collection of the sharpest minds in the business–all working in unison to create a well-oiled marketing machine. They know how to promote your brand, generate leads, and keep your sales force very busy. They even have a firm grip on your social media and other online efforts. Yes, they are a dream team.

It’s hard to imagine that there is any room for improvement at all–but there is. If your multitudes of marketing masterminds were equipped with the right online marketing tools they could be rendered unstoppable, taking your business to dizzying heights and unprecedented success.

How Online Marketing Tools Can Drive Web Engagement, Leads and Sales

The right online tools could take your marketing efforts–and your profits–to an all new level.

Thanks to a hoard of helpful online marketing tools, your troupe of top-notch marketers can dramatically increase the effectiveness of their efforts.

Create “Cream of the Crop” Content

Even the most eloquent of writers experiences the occasional “brain fart”–a moment when their brain is rendered incapable of generating anything other than mindless drivel. This is where a useful topic-generating tool comes in handy.

A prime example is Hubspot’s Blog Topic Generator, a free tool that takes the compulsion to bang one’s head against the proverbial brick–lath and plaster, subway tiled, or faux-wood panelled–wall. Simply input a few nouns that pertain to the desired topic and the Blog Topic Generator will spew out some novel ideas that will have your resident writer smacking their head and saying, “now, why didn’t I think of that?”

Procure those Prime Prospects

Your business can never have too many quality leads. Why not enhance your company’s website with customized contact forms to bring in customers? ContactUs.com offers users the ability to design their own contact forms using easy drag and drop tools, pre-built templates, customizable fields, and multiple language settings. Plus, it will alert your sales team to new leads while they are still hot.

Purvey Surveys

Your marketing team is constantly on the prowl for new ways to research the marketplace and your brand’s standings within it. Perhaps a survey can provide the all-important data that they need. SurveyMonkey is one online marketing tool that can enable your crew to get the job done quicker and easier.

With mobile capabilities, the ability to integrate with several other tools, over fifteen types of available questions, and the capacity to send out surveys across multiple platforms, SurveyMonkey is a valuable time-saver. It will even analyze your results and generate reports. Don’t be fooled by the name. This tool’s capabilities are far too sophisticated for our banana-munching, vine-swinging distant ancestors.

Give Them An Eyeful

Cleverly composed prose, catchy captions, and titillating titles are great, but when it comes to the internet, a block of text–no matter how well-written it may be–scares viewers away faster than wearing a suit made of Salisbury steak to a dogfight. Why not lend your marketing mavens a helping hand by introducing ThingLink? This online platform enables users to create interesting and interactive images equipped with video, text, music, and customize them to suit your brand’s image. Plus, ThingLink will keep track of important data pertaining to how viewers interact with your images and content.

While your marketing team may be the fittest and finest in their field, there is always room for improvement. By adding a few online marketing tools to your team’s supply cupboard, they will be better equipped to take their marketing efforts–and your company–to the next level.

What is your favorite online marketing tool? Why?

Kimberley Laws is a freelance writer, avid blogger, and enthusiastic adopter of cool online tools. You can follow her at The Embiggens Project and Searching for Barry Weiss.