How Online Marketing Tools Can Drive Web Engagement, Leads and Sales

Your marketing team, without a doubt, is a collection of the sharpest minds in the business–all working in unison to create a well-oiled marketing machine. They know how to promote your brand, generate leads, and keep your sales force very busy. They even have a firm grip on your social media and other online efforts. Yes, they are a dream team.

It’s hard to imagine that there is any room for improvement at all–but there is. If your multitudes of marketing masterminds were equipped with the right online marketing tools they could be rendered unstoppable, taking your business to dizzying heights and unprecedented success.

How Online Marketing Tools Can Drive Web Engagement, Leads and Sales

The right online tools could take your marketing efforts–and your profits–to an all new level.

Thanks to a hoard of helpful online marketing tools, your troupe of top-notch marketers can dramatically increase the effectiveness of their efforts.

Create “Cream of the Crop” Content

Even the most eloquent of writers experiences the occasional “brain fart”–a moment when their brain is rendered incapable of generating anything other than mindless drivel. This is where a useful topic-generating tool comes in handy.

A prime example is Hubspot’s Blog Topic Generator, a free tool that takes the compulsion to bang one’s head against the proverbial brick–lath and plaster, subway tiled, or faux-wood panelled–wall. Simply input a few nouns that pertain to the desired topic and the Blog Topic Generator will spew out some novel ideas that will have your resident writer smacking their head and saying, “now, why didn’t I think of that?”

Procure those Prime Prospects

Your business can never have too many quality leads. Why not enhance your company’s website with customized contact forms to bring in customers? offers users the ability to design their own contact forms using easy drag and drop tools, pre-built templates, customizable fields, and multiple language settings. Plus, it will alert your sales team to new leads while they are still hot.

Purvey Surveys

Your marketing team is constantly on the prowl for new ways to research the marketplace and your brand’s standings within it. Perhaps a survey can provide the all-important data that they need. SurveyMonkey is one online marketing tool that can enable your crew to get the job done quicker and easier.

With mobile capabilities, the ability to integrate with several other tools, over fifteen types of available questions, and the capacity to send out surveys across multiple platforms, SurveyMonkey is a valuable time-saver. It will even analyze your results and generate reports. Don’t be fooled by the name. This tool’s capabilities are far too sophisticated for our banana-munching, vine-swinging distant ancestors.

Give Them An Eyeful

Cleverly composed prose, catchy captions, and titillating titles are great, but when it comes to the internet, a block of text–no matter how well-written it may be–scares viewers away faster than wearing a suit made of Salisbury steak to a dogfight. Why not lend your marketing mavens a helping hand by introducing ThingLink? This online platform enables users to create interesting and interactive images equipped with video, text, music, and customize them to suit your brand’s image. Plus, ThingLink will keep track of important data pertaining to how viewers interact with your images and content.

While your marketing team may be the fittest and finest in their field, there is always room for improvement. By adding a few online marketing tools to your team’s supply cupboard, they will be better equipped to take their marketing efforts–and your company–to the next level.

What is your favorite online marketing tool? Why?

Kimberley Laws is a freelance writer, avid blogger, and enthusiastic adopter of cool online tools. You can follow her at The Embiggens Project and Searching for Barry Weiss.

Just another Friday at ABG

Welcome back to your weekly Just another Friday at ABG Capital! In today’s post, we’ve like to introduce some blog posts that we have coming up next week, recap some news from our Month End Company Meeting, and finally, we’d like to wrap up our Biggest Losers Challenge and announce the winners.

Let’s start off with some of the blog posts you can expect to see next week. The first post we’ll have is on preparing your business for any kind of disaster and then having a plan for recovery. Preparing your business ahead of time might mean the difference between keeping your doors open or closing them for good.

The next topic we’ll be focusing on for our blog posts will be Online Marketing Tools. Most business today are really examining what it means to be online. Their goals may start with simply creating engaging content, then move to generating qualified leads, and ultimately increasing sales. Online Marketing Tools are going to make these goals very attainable and measurable.

Today we also has our Month End Company meeting the end of July is near. Below are some of the highlights from that meeting:

  • June Employee of the Month: Paul Frye
  • July Spotlight: Kimmie Rivetti
  • Honorable Mentions: Randy Stegner and Jenn Williams
  • New Hires: Next week we’ll be welcoming two new people to the ABG Capital team; Michael Dichazi will be joining the VoIP Innovations Support Team and Ashley DelliCarpini will be joining the Inspira Customer Service Team.

ABG Capital Biggest Losers SuccessAnd now, for the most exciting part of this week’s Just another Friday at ABG Capital… The final results of our Biggest Losers Challenge! During this 8 week long competition our challengers have learning valuable information that will help them on their journeys to become healthier people. We want people to rethink the idea of going on a diet and start thinking in terms of making a lifestyle change. Doing simple things like drinking extra water, getting enough sleep, making healthier food choices and exercising more often will make a big change in your lives. If you’ve been going through this challenge with us, then we’d love to hear your results! Leave your comments in the section below! As for the results of our challenge, we’re happy to announce Nick Jenkner as the winner with an overall 6.82% total weight loss! Congratulations to everyone who took part in the challenge and we hope you continue to reach your goals.

Thanks for checking in with this week’s Just another Friday at ABG Capital. Have a great weekend!