We’ve talked a lot about how to create an effective message with a target audience in mind, and how to communicate a business plan and get employees to buy in, but we’ve really only talked about the obvious when it comes to communicating. We all know that there is more to communication than just words on a page or the phrases that we speak.
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EMPOWER; (verb) to give power or authority to; authorize, especially by legal or official means.
This dictionary definition of empower probably makes you say… “I would love to be empowered at work, give me the power!” What would you change? Who would you hire? 
Which problems would you solve first?
How can we take the definition of empower and use it to change the culture of the office? Let’s take a look at the business definition of empowerment.
EMPOWERMENT; (business definition) A management practice of sharing information, rewards, and power with employees so that they can take initiative and make decisions to solve problems and improve service and performance.
“The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint enough to keep from meddling with them while they do it.”- Theodore Roosevelt
Now all of that is easier said than done. Let’s take a look at three ways a company can build a culture of empowerment.
Find your passion
If employees can identify with a company’s passion or purpose, they can find passion in their work. Passionate and purposeful employees can help take an organization from “old school” to innovative due to extensive engagement in the business.
Invest in your employees
Investing in your employees is as easy as giving them the proper tools, knowledge and training to do their job well. This will help everyone avoid the frustrations of not knowing the answer a customer’s question or concern. Proper training also leads to great innovation and process improvement through higher levels of thinking
Create a process for change
Empowering employees leads to changes in workplace culture. Why make these changes difficult? Clearly define to company employees the process for pitching an innovation or process improvement. The knowledge that change is possible and clearly defined will inspire employees to think about their role in the company.
Does your company foster a culture of empowerment? Do you have any suggestions for how your company could promote empowerment better?
TweetOur Marketing Communications team has been working on creating a new ABG Capital website for weeks and it has finally been launched for the public to view. Keeping a fresh looking website is important to us and we have put a large amount of time and effort into the new site.
The overall look and feel to the website took the most time because we wanted something that was welcoming and professional at the same time. We also wanted to incorporate a borderless look so the site feels much more open. We wanted visitors to look at the new ABG Capital site and not feel like they were visiting some faceless organization.
“Our website is an extension of our people and our culture and it should be representative of that,” said Jeff Tapolci, CEO of ABG Capital. “We have such a unique atmosphere at ABG Capital and we want people to feel as welcomed while they cruise our website as they do when they walk through our office.”
We are a very family oriented organization here at ABG Capital and we really wanted that to show through with our new website design. As you can tell from looking at the new site, the tone of the content and the images take on the same feel as our culture. Part of the design plan was to reduce the amount of content on the site so that the remaining content would contain the most meaningful information. We wanted to focus more on images than text because after all, a picture is worth a thousand words!
The most successful part of our new ABG Capital website is the inclusion of all of our employee pictures. We highlighted all ABG Capital employees as well as all employees working for our four portfolio companies.
Please take a few minutes to explore the new site and let us know what you think by leaving us a comment in the comment section below!
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