Our Marketing Communications team has been working on creating a new ABG Capital website for weeks and it has finally been launched for the public to view. Keeping a fresh looking website is important to us and we have put a large amount of time and effort into the new site.
The overall look and feel to the website took the most time because we wanted something that was welcoming and professional at the same time. We also wanted to incorporate a borderless look so the site feels much more open. We wanted visitors to look at the new ABG Capital site and not feel like they were visiting some faceless organization.
“Our website is an extension of our people and our culture and it should be representative of that,” said Jeff Tapolci, CEO of ABG Capital. “We have such a unique atmosphere at ABG Capital and we want people to feel as welcomed while they cruise our website as they do when they walk through our office.”
We are a very family oriented organization here at ABG Capital and we really wanted that to show through with our new website design. As you can tell from looking at the new site, the tone of the content and the images take on the same feel as our culture. Part of the design plan was to reduce the amount of content on the site so that the remaining content would contain the most meaningful information. We wanted to focus more on images than text because after all, a picture is worth a thousand words!
The most successful part of our new ABG Capital website is the inclusion of all of our employee pictures. We highlighted all ABG Capital employees as well as all employees working for our four portfolio companies.
Please take a few minutes to explore the new site and let us know what you think by leaving us a comment in the comment section below!Tweet