How Online Marketing Tools Can Drive Web Engagement, Leads and Sales

Your marketing team, without a doubt, is a collection of the sharpest minds in the business–all working in unison to create a well-oiled marketing machine. They know how to promote your brand, generate leads, and keep your sales force very busy. They even have a firm grip on your social media and other online efforts. Yes, they are a dream team.

It’s hard to imagine that there is any room for improvement at all–but there is. If your multitudes of marketing masterminds were equipped with the right online marketing tools they could be rendered unstoppable, taking your business to dizzying heights and unprecedented success.

How Online Marketing Tools Can Drive Web Engagement, Leads and Sales

The right online tools could take your marketing efforts–and your profits–to an all new level.

Thanks to a hoard of helpful online marketing tools, your troupe of top-notch marketers can dramatically increase the effectiveness of their efforts.

Create “Cream of the Crop” Content

Even the most eloquent of writers experiences the occasional “brain fart”–a moment when their brain is rendered incapable of generating anything other than mindless drivel. This is where a useful topic-generating tool comes in handy.

A prime example is Hubspot’s Blog Topic Generator, a free tool that takes the compulsion to bang one’s head against the proverbial brick–lath and plaster, subway tiled, or faux-wood panelled–wall. Simply input a few nouns that pertain to the desired topic and the Blog Topic Generator will spew out some novel ideas that will have your resident writer smacking their head and saying, “now, why didn’t I think of that?”

Procure those Prime Prospects

Your business can never have too many quality leads. Why not enhance your company’s website with customized contact forms to bring in customers? offers users the ability to design their own contact forms using easy drag and drop tools, pre-built templates, customizable fields, and multiple language settings. Plus, it will alert your sales team to new leads while they are still hot.

Purvey Surveys

Your marketing team is constantly on the prowl for new ways to research the marketplace and your brand’s standings within it. Perhaps a survey can provide the all-important data that they need. SurveyMonkey is one online marketing tool that can enable your crew to get the job done quicker and easier.

With mobile capabilities, the ability to integrate with several other tools, over fifteen types of available questions, and the capacity to send out surveys across multiple platforms, SurveyMonkey is a valuable time-saver. It will even analyze your results and generate reports. Don’t be fooled by the name. This tool’s capabilities are far too sophisticated for our banana-munching, vine-swinging distant ancestors.

Give Them An Eyeful

Cleverly composed prose, catchy captions, and titillating titles are great, but when it comes to the internet, a block of text–no matter how well-written it may be–scares viewers away faster than wearing a suit made of Salisbury steak to a dogfight. Why not lend your marketing mavens a helping hand by introducing ThingLink? This online platform enables users to create interesting and interactive images equipped with video, text, music, and customize them to suit your brand’s image. Plus, ThingLink will keep track of important data pertaining to how viewers interact with your images and content.

While your marketing team may be the fittest and finest in their field, there is always room for improvement. By adding a few online marketing tools to your team’s supply cupboard, they will be better equipped to take their marketing efforts–and your company–to the next level.

What is your favorite online marketing tool? Why?

Kimberley Laws is a freelance writer, avid blogger, and enthusiastic adopter of cool online tools. You can follow her at The Embiggens Project and Searching for Barry Weiss.